Expedia Grouping Secures New Together With Expanded Travel Partnerships Inwards Europe
Expedia Group announced today a series of new together with expanded travel partnerships across Europe, encompassing B2B engineering science, advertisement partnerships too provide distribution deals, connecting European partners to the company'second extensive global traveller base in addition to giving them access to Expedia Group's innovative engineering science in addition to manufacture expertise. The deals further cement Expedia Group'sec presence inward the continent and commitment to propel partners to easily capture the attending of high-value travellers from around the earth.
Expedia Group Media Solutions is a leading locomote media net, providing a targeted manner for go partners, Destination Marketing Organisations (DMOs) too brands to achieve, engage, as well as convert millions of travellers worldwide through ad solutions. With its vast meshing of travel brands too global accomplish, Expedia Group Media Solutions provides partners with proprietary information too dynamic ad solutions to deliver impactful campaigns and measurable results.
Recent partnerships include:
Expedia Group is too announcing new provide partnerships, enabling European partners to capture more percentage of wallet as well as reach visibility to Expedia Group'sec global customer base of operations. The fellowship'sec potent footprint inwards the U.southward. inwards item agency European partners can accept reward of a high-value demographic planning trips across the Atlantic. Company inquiry shows that inwards the kickoff one-half of 2023, American travellers spent more, booked before and stayed longer on their trips compared to European travellers.
Expedia Group is likewise expanding its car rental offerings inwards Europe through a issue of novel partnerships:
For more information, see www.expediagroup.com.
Croatia waterfall, Expedia Group stock imagery.
Powering Travel amongst Unmatched Technology Solutions
Expedia Group powers companies of all sizes, from a multitude of industries to succeed inward the complex universe of locomote past providing innovative technology, provide and tools to ability their own sites. Partners tin can choose from White Label Template, a turnkey, tailor-built solution that provides their travellers alongside an cease-to-finish move feel on a site that is branded for the partner; or Rapid API, a scalable solution that empowers move companies to make cease-to-terminate booking experiences past leveraging Expedia Group's global lodging inventory. Additionally, Expedia Group continues to offer European move advisors access to a broad breadth of locomote inventory, rates, in addition to availability through the Expedia Travel Agent Affiliate Program (TAAP). Expedia Group'second newest European engineering powered partnerships announced today include:- Ryanair: Over the coming weeks, Ryanair, Europe'second largest depression-price airline, will launch 'Ryanair Rooms', a renewed offering that leverages Expedia Group's White Label Template engineering science, allowing its customers to book a hotel alongside their flight together with access Expedia Group'second Virtual Agent, an AI-powered customer service tool. The Ireland and UK sites launch in Dec, with a phased rollout to additional markets side by side yr.
- Icelandair: The flagship carrier of Republic of Iceland will launch Saga Club, a novel move site, powered by Expedia Group'sec White Label Template, providing a style for its almost loyal travellers to volume additional trip elements alongside their flying. Saga Members will live able to access Expedia Group'second global provide of hotels, car rentals as well as activities to redeem as well as earn Saga Points. This service will enable the airline'second loyal travellers to volume additional trip elements, using the program'sec loyalty points, to enhance their journeying. The go site will be offered to Saga Club members inwards the novel year.
- ADAC - FRG'second largest automobile association partners amongst Expedia Travel Agent Affiliate Program (TAAP), giving ADAC'second move agencies access to Expedia Group'sec vast inventory of travel products, including hotels, flights, rental cars, and activities.
Advertising Europe to a Growing Audience
Expedia Group Media Solutions is a leading locomote media net, providing a targeted manner for go partners, Destination Marketing Organisations (DMOs) too brands to achieve, engage, as well as convert millions of travellers worldwide through ad solutions. With its vast meshing of travel brands too global accomplish, Expedia Group Media Solutions provides partners with proprietary information too dynamic ad solutions to deliver impactful campaigns and measurable results.
Recent partnerships include:
- Deutsche Hospitality - the umbrella brand of the German language hotel company Steigenberger Hotels AG will be investing inward display advertisement too industry-leading advertizing solution TravelAds to target the hundreds of millions of travellers visiting Expedia Group sites each month.
- The European Travel Commission (ETC) - the ETC'sec Creative Cities of Central Europe Campaign promoted the undiscovered value of the Visegrad countries of Czech Republic, Republic of Hungary, Poland, too Slovakia to U.south. travellers. The movement ran from August to October this twelvemonth in addition to highlighted the region'sec rich civilization, history and natural beauty.
- Croation National Tourism Board (CNTB) – In partnership amongst Expedia Group Media Solutions, CNTB developed a serial of impactful campaigns targeting both European too USA markets, highlighting Republic of Croatia'sec unique charm in addition to natural beauty. Focusing on European markets, European travellers were encouraged to explore Croatia beyond the familiar through gallery spotlight pages. The advertisement connected the CNTB alongside Expedia Group'sec high value travellers, resulting in a ten% increment on the average daily spend yr-on-twelvemonth on Expedia channels during the movement catamenia. To capture the USA marketplace, travellers from US were inspired to see Republic of Croatia'second distinct regions and experiences through the "Always inwards Season" cause. During the CNTB'sec targeted effort, Croatia experienced a 10% uplift inward need across Expedia channels from US travellers.
Enhancing Reach in addition to Boosting Conversion for Supply Partners
Expedia Group is too announcing new provide partnerships, enabling European partners to capture more percentage of wallet as well as reach visibility to Expedia Group'sec global customer base of operations. The fellowship'sec potent footprint inwards the U.southward. inwards item agency European partners can accept reward of a high-value demographic planning trips across the Atlantic. Company inquiry shows that inwards the kickoff one-half of 2023, American travellers spent more, booked before and stayed longer on their trips compared to European travellers.
- Turkish Airlines has expanded Expedia Group's Air Member Only Deals to Europe following a successful pilot inward the United States of America. The airline offers exclusive discounts to Expedia rewards members, driving meliorate conversion together with boosting revenue. A like crusade ran in the U.southward. during the first 6 months of 2023, resulting in an over 15% uplift inwards ticket-booking volume on Member Only Deal routes for Turkish Airlines.
- Iberia Airlines: Espana'second flagship carrier and leading carrier between Europe in addition to Latin America has expanded its straight New Distribution Capability (NDC) connexion alongside Expedia Group. Millions of travellers who shop for too book Iberia flights tin at once bask more than options to customize their go with repose on multiple European points of sale, the States in addition to United Mexican States.
- Sonder as well as TravelStaytion: Expedia Group'sec ongoing partnership with the UEFA Champions League continues for the 2023-24 season. For the commencement time, Expedia Group's lodging partners – including Sonder too TravelStaytion – will support the upcoming sponsorship of fan-focused events amongst dedicated booking experiences through Expedia Live. Booking these lodging experiences volition be available mid-December 2023 on the dedicated Expedia Live ten UEFA Champions League site.
Expedia Group is likewise expanding its car rental offerings inwards Europe through a issue of novel partnerships:
- Alma, a family unit-owned machine rental society, has signed a partnership amongst Expedia Group to distribute its motorcar inventory inward viii European countries including Greece, Republic of Malta, Romania, in addition to Republic of Albania.
- Drivalia, a leading car rental society amongst a large fleet of electrical as well as hybrid vehicles, has expanded its partnership with Expedia Group to distribute its cars in Espana, Italia, Portugal, as well as the United Kingdom of Great Britain and Northern Ireland.
- Green Motion, Green Motion, an international machine rental fellowship that offers low-emission vehicles, has expanded its partnership amongst Expedia Group to aid convey environmentally efficient driving within Europe too worldwide.
- Record become, a leading Spanish machine rental companionship amongst a broad reach of vehicles, including cars, vans, as well as SUVs, has also expanded its partnership with Expedia Group from Espana and Portugal to straightaway include Italian Republic in addition to Greece.
"This broad reach of novel as well as expanded partnerships demonstrates the force and resilience of move postulate in Europe, as well equally our power to ability partners of all sizes. Our partners benefit from our expanded European footprint with novel ways to connect to high spending global travellers, too access to our cutting-border B2B engineering solutions as well as our industry-leading advert solutions," said Ariane Gorin, President, Expedia for Business, Expedia Group.
For more information, see www.expediagroup.com.
