Sony Launches For The Music, A New Sound Brand Platform Putting Creator Vision Get-Go

As the pre-eminent platform for creative freedom, Sony Corporation today announced its novel "For The Music" brand platform in addition to crusade for its premier sound products together with services.



 Sony Corporation today announced its new  Sony Launches For The Music, A New Audio Brand Platform Putting Creator Vision First


Sony Music Entertainment in addition to Grammy Award-winning creative person Miguel will live the start artist "For The Music" will back up amongst a brand spot too campaigns for the WF-1000XM5 headphones together with X-Series wireless speakers. Available to spotter hither, the crusade launch video directed past Liam McRae features Miguel scaling a skyscraper before breaking through the edifice'second glass walls, a concept fully developed by Miguel in addition to brought to life past Sony'sec sound. Symbolic of his adjacent era in music, the video also exemplifies Sony'sec intention to support creators like Miguel as they essay to interruption through creative barriers together with connect direct with fans.

"There'sec cypher like the feeling of having complete trust too belief inward something when yous accept an thought equally crazy as this," says Miguel. "I'thousand amped nigh what we created together with 'For The Music' in addition to tin't look to share it amongst everyone!"


For over seventy years, Sony has built a committed human relationship alongside creators inwards the plain of music product too has been an e'er introduce span connecting creators too consumers with its sound products, delivering authentic music experiences worldwide. Sony is edifice off of this legacy past putting creator vision offset every bit a means of providing artists as well as fans with the near immersive music experiences as well as has latterly partnered with various Sony Music artists including SZA, Khalid, Tate McRae as well as more than to convey creative visions to life.

Sony'second "For The Music" audio brand platform volition foster finish-to-finish collaboration amongst artists, from creation to consumption of music. Most notably, "For The Music" will champion creative person development, supporting creative endeavors including specialty content, activations, experiences too more than, all to do good music fans. Additionally, the platform volition facilitate creative person access too input on professional products (Professional Headphones too Microphones) together with tools (such every bit 360 Reality Audio too 360 Virtual Mixing Environment) to meliorate content creation approaches, together with to enhance listening experiences for fans through consumer products (such equally Headphones, Wireless speakers).

"'For The Music' is near putting creator vision over everything to do good music fans. Our goal is to help empower artists to deliver the about authentic together with enriching music experiences to their fans from offset-to-complete. Whether through the products used to make the music (inwards-studio or at home) to the products consumers role to relish the music to an artist'second creative vision beingness transformed into an feel, 'For The Music' is the bridge connecting artists together with fans equally an extended creative partner," says Jordy Freed, Head of Brand & Business Development + Partner Marketing & Strategy, Personal Entertainment Business inwards Sony Corporation of America. "With the launch of this effort, we're excited to back up Miguel inward transforming a concept direct out of his imagination into reality."


As role of the movement launch, Sony and Miguel will partner on diverse giveaways, VIP experiences as well as sweepstakes to further connect fans to their favorite artists, including a sweepstakes for five lucky winners to come every bit VIP guests to Miguel's upcoming album too "For the Music" crusade launch party inward Los Angeles, California. To get into, visit forthemusic.electronics.sony.com.

From the producer who hears inwards colour, to the songwriter who thinks inwards tune, Sony is "For The Music." This platform offers a dedicated infinite for conversations together with telephone exchange, aiming to create authentic music experiences by supporting creator vision over everything. To learn more near the For the Music Brand platform, delight visit forthemusic.electronics.sony.com.

For more data, visit: http://www.sony.cyberspace/

SOURCE Sony
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