Ibm Unveils Ai Stories Alongside Watsonx To Raise The Digital Fan Experience For 66Th Annual Grammy Awards
IBM (NYSE: IBM) today introduced AI Stories amongst IBM watsonx, a generative AI solution co-created amongst the Recording Academy® to generate and scale editorial content around GRAMMY® nominees before in addition to during the 66th Annual GRAMMY Awards.
Each twelvemonth, nominees are celebrated inwards coverage across GRAMMY.com too GRAMMY social channels. Using AI Stories, powered past IBM's AI in addition to data platform watsonx, the Recording Academy editorial team volition be able to expand its coverage of GRAMMY-nominated artists, ultimately creating a more personalized digital feel that farther connects millions of music fans with the artists they honey while as well introducing them to new ones.
The produced content volition consist of social-ready assets also as longer-class coverage that will seem across GRAMMY digital platforms. Fans volition live able to engage alongside the AI-generated content during GRAMMY livestream events – including moments on the ruddy carpet, throughout the GRAMMY Awards Premiere Ceremony®, amongst the limo in addition to way cams, in addition to more – through an interactive widget available on alive.grammy.com.
To create the AI-generated content, the Recording Academy editorial squad will use an AI Content Builder dashboard using AI linguistic communication models hosted in the watsonx.ai studio and trained using the Recording Academy's ain trusted data in addition to brand guidelines. The squad volition engage amongst the dashboard through prompts to create detailed insights on the diverse GRAMMY nominees including their philanthropic endeavors, cultural influence and other career highlights.
IBM has been the official Cloud and AI Partner of the Recording Academy for over seven consecutive years. In add-on to AI Stories alongside IBM watsonx, IBM Consulting has worked closely with the Recording Academy too Latin Recording Academy® to co-make novel solutions that volition heighten its business operations as well as make a more than personalized digital feel for each of its 24,000 members.
SOURCE IBM
Each twelvemonth, nominees are celebrated inwards coverage across GRAMMY.com too GRAMMY social channels. Using AI Stories, powered past IBM's AI in addition to data platform watsonx, the Recording Academy editorial team volition be able to expand its coverage of GRAMMY-nominated artists, ultimately creating a more personalized digital feel that farther connects millions of music fans with the artists they honey while as well introducing them to new ones.
The produced content volition consist of social-ready assets also as longer-class coverage that will seem across GRAMMY digital platforms. Fans volition live able to engage alongside the AI-generated content during GRAMMY livestream events – including moments on the ruddy carpet, throughout the GRAMMY Awards Premiere Ceremony®, amongst the limo in addition to way cams, in addition to more – through an interactive widget available on alive.grammy.com.
To create the AI-generated content, the Recording Academy editorial squad will use an AI Content Builder dashboard using AI linguistic communication models hosted in the watsonx.ai studio and trained using the Recording Academy's ain trusted data in addition to brand guidelines. The squad volition engage amongst the dashboard through prompts to create detailed insights on the diverse GRAMMY nominees including their philanthropic endeavors, cultural influence and other career highlights.
"Through our long-standing partnership, IBM is proud to continue co-creating new solutions alongside the Recording Academy to digitally transform their almost of import go – whether it's improving the membership feel, increasing engagement amongst fans, or celebrating artists with expanded too customized editorial coverage around Music'second Biggest Night®," said Jonathan Adashek, Senior Vice President, Marketing together with Communications at IBM. "AI Stories amongst watsonx is a powerful case of how AI tin assist cause productivity gains inward a wide diversity of purpose cases."
"The power to customize in addition to scale our go ahead of Music'sec Biggest Night is crucial as we expect to convey the magic of the GRAMMY Awards to fans worldwide," said Adam Roth, Senior Vice President, Partnerships & Business Development at the Recording Academy. "We are thrilled to continue our partnership amongst IBM to deploy cut-edge solutions that unlock new possibilities for our digital content together with beyond this GRAMMY flavour."
IBM has been the official Cloud and AI Partner of the Recording Academy for over seven consecutive years. In add-on to AI Stories alongside IBM watsonx, IBM Consulting has worked closely with the Recording Academy too Latin Recording Academy® to co-make novel solutions that volition heighten its business operations as well as make a more than personalized digital feel for each of its 24,000 members.
SOURCE IBM
