Birdeye'S 2024 Written Report Reveals Emerging Trends In Google Business Concern Profile Utilisation
Birdeye, the leading digital client feel together with online reputation management solution, today announced the unloosen of its in-depth written report, "State of Google Business Profiles 2024." This groundbreaking report offers an inwards-depth analysis of how businesses across various industries utilise Google Business Profiles (GBPs) to heighten their online presence, engage customers, together with make deeper insights into consumer behavior.
The study, drawing data from Birdeye's extensive customer base of operations of over 150,000 local businesses, delves into the pivotal role of GBPs in digital marketing. It highlights the evolving trends, challenges, as well as opportunities in GBP utilisation, offer valuable insights for businesses to thrive inward the digital era.
Key findings from the written report include:
SOURCE Birdeye
"In today'second digital-showtime landscape, Google Business Profiles take become essential in shaping how businesses become found as well as attract customers on Google," said Anil Panguluri, SVP Product of Birdeye. "As the partner alongside the almost integrations across Google, Birdeye is uniquely positioned to provide strategic insights for businesses to stand out inwards local search too unleash the total potential of GBP."
The study, drawing data from Birdeye's extensive customer base of operations of over 150,000 local businesses, delves into the pivotal role of GBPs in digital marketing. It highlights the evolving trends, challenges, as well as opportunities in GBP utilisation, offer valuable insights for businesses to thrive inward the digital era.
Key findings from the written report include:
- Verification Rate: 64% of businesses take verified their GBPs, amongst sectors like Property Management, Hospitality, as well as Healthcare leading in verification rates.
- Google Messages Adoption: Google Messages is used past 33% of verified GBPs, alongside notable adoption in the Legal, Consumer Goods & Services, in addition to Automotive industries.
- Search View Dominance: Verified businesses average i,803 monthly views from Google searches, amongst Hospitality leading inward search views.
- Engagement Metrics: On average, a verified GBP receives nearly 200 clicks/interactions per calendar month, amongst 48% of these being website clicks.
- Traffic Drive Sectors: Local businesses average 105 monthly website visits from verified GBPs, amongst the Recreation, Hospitality, and Automotive sectors driving the about traffic.
SOURCE Birdeye
